The Harley Davidson may be a high quality motorcycle but there are other motorcycles that probably have the same capabilities of a Harley. The Harley's cool design and marketing have allowed it to be what it is today. There's something interesting about people's thoughts and ideas of Harley Davidson motorcycles. It really gives the sense of true America or as most people see it. 

This advertisement captures a certain, specific sense of rough, no-apologies patriotism that sticks very well with the brand-image that is consistent with Harley! It is almost hard to put into words, but that's part of what is so great about this ad. It uses words, along with the elements of the American flag to communicate that brand-image!
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